Building HTML email templates that render consistently across desktop and mobile clients requires robust code structure and thoroughly tested inline styling. Bloggr provides a flexible email layout framework paired with web-based builder access, enabling email marketers and front-end developers to construct responsive newsletters efficiently. The package combines a drag-and-drop module workflow with pre-tested inline CSS, making it suitable for agencies and digital marketers deploying campaigns through major service providers like MailChimp and Campaign Monitor. However, it is not suited for workflows relying on native Campaign Monitor repeater tags or environments requiring complete background image support in Microsoft Outlook.
| Specification | Details |
|---|---|
| Product Version | v1.0 (Released March 17, 2014) |
| Included Assets | HTML Email Templates, PSD Photoshop Files, Documentation |
| Builder Access | Web-based Drag & Drop Themebuilder (Link included in download) |
| Supported ESPs | MailChimp, Campaign Monitor, iContact |
| Testing Suite | Litmus Tested |
| Typography Support | Custom Web Fonts (Hosted Proxima Nova included), System Fallbacks |
| Code Architecture | Inline CSS with Media Queries, Clean Commented Markup |
| Unsupported Client | Gmail App for Android |
Modular Email Layouts & Builder Capabilities
Bloggr provides a modular layout framework designed for rapid assembly. Developers can export built templates directly to their desktop, reorder or hide specific sections, and manage layout structures without breaking the underlying responsive grid. Key visual features include:
- Drag and Drop Customization: Reorder modules, adjust background images, and apply unlimited color variations directly inside the Themebuilder interface.
- Clean HTML Markup: Well-commented code allows manual editing for specialized email workflows.
- Photoshop Assets Included: Package includes raw PSD files for design adjustments prior to development.
Email Service Provider & Font Compatibility
The code architecture is optimized for integration with major email marketing platforms, including MailChimp, iContact, and Campaign Monitor. When importing to Campaign Monitor, users can modify text, buttons, and graphics directly within their interface (note that structural repeater and layout tags are omitted).
For custom typography, Bloggr supports web fonts on compatible email clients such as iOS Mail, Apple Mail, default Android Mail, and Thunderbird. Legacy clients automatically display standard fallback fonts. The template design utilizes the Proxima Nova font family hosted on external servers for seamless design rendering.
Client Rendering & Known Technical Constraints
The template relies on media queries combined with inline CSS to maintain responsiveness across screens. It has been tested across broad client environments, including Yahoo Mail, Apple Mail, Hotmail, Mozilla Thunderbird, Opera Mail, and mobile browsers on iOS and Android devices.
Developers should take note of standard client-side limitations:
- Microsoft Outlook: Background images are not rendered due to Outlook’s Word engine limitations.
- Gmail Webmail: To prevent background image clipping in Gmail, utilize wide background assets (recommended 2000px width).
- Gmail Android App: Not supported due to specific CSS and media query restrictions within the application.
Frequently Asked Questions
How do I access the Themebuilder interface?
The main product download includes a dedicated folder named “Themebuilder” containing the access link to the full unlocked online builder tool, where you can construct and export your HTML templates.
Are background images supported across all email apps?
Most modern desktop and webmail clients render background images cleanly. However, Microsoft Outlook does not support background images, and Gmail requires high-resolution assets (2000px wide) to prevent display issues.
Can I edit the template inside Campaign Monitor?
Yes, you can edit typography, button links, and image sources directly in Campaign Monitor. However, layout structure edits and native repeater tags are not included in this build.





